Pitching your idea to any form of media whether it's in your small town or to a well-known brand is one of the biggest decisions you will make in your blogging career. As a blogger and content creator, I have learned from experience the best techniques to writing a pitch and the mistakes you could be making in your pitch to brands.
This post will help you define the elements in a pitch and provide you with tips to make it stand out.
You have finally gained the courage to write an email and pitch your idea to a brand or company but you want to make sure that you get the response you are looking for. By doing so, you are not only putting your ideas on the line but taking a BIG leap in your career.
So, how do you get brands and companies to reply to your email? Now, please keep in mind that I am about to give you these tips because they have worked for me, by no means am I saying they are the only options to use when pitching. With that said, pitching an idea is about your approach. What time of day it is, the season, and what you're pitching makes all the difference in the response.
I have found that pitching is a craft and should not be used for your own self-interest but for the company's well-being. There are many parts of a pitch. Here are three elements to help you pitch to the right company for the best response.
Research Company and Media Contact - The internet and social media are valuable resources we should take advantage of. I am sure you are aware that you must do your research before pitching but let's take it one step further. Do you know if the company or brand has a set time of year that they work with bloggers? Are you aware of the current bloggers who have worked with the company or brand you are pitching to? If you don't, you should take the initiative to find out. By researching this aspect in pitching, you will save time and be well aware of not knowing where you went wrong.
Get to Know More About their Audience and Influencers List - The company/brand you work with will also become your audience because you are representing a service or cause that you find valuable. Know their demographic. Most companies will have a media kit that will clearly define their audience and mission. You can easily find this information by searching for their media kit. Make sure to see if they have worked with known influencers. If your platform aligns with both the influencers and the company then it will be suitable to approach them with your idea.
Evaluate Why You Should Work With a Brand/Company - Many times as bloggers, we approach a company or brand because we are so eager to collaborate. But what if we actually took the time out to evaluate why we should work with them other than the millions of other bloggers who will do the same. What makes YOUR idea special? How are you benefiting from it? You must be realistic and think about the future of your blog.
The ONE Mistake You Could Be Making When Pitching
As I have stated above, pitching is a skill and it ultimately boils down to the approach. If you want to get better at pitching, don't give up, just get smarter. Think about the person on the other end of the email. Would you want to instantly press reply?
For beginners and pros, in some way their pitch did not resonate with the company/brand. Every pitch must tell them what decision they should make and in that it can't be a false statement. Be realistic and tell them why it is important to work with you.
The one mistake you could be making is telling them how they should feel. Don't make an expectation based on your feelings. For example: "This collaboration is the best idea you could ever imagine." Are you sure? The media contact you are emailing is probably highly offended because 1) they have worked countless hours to providing the company with the best representation day in and day out and 2) you are probably not the only person who has said this.
The reality is that stating your expectations won't excite anyone, it's how you tell them - that makes the difference.
Most pitches are presented in a confident and defined manner. It's the story that counts. Simply, let the person behind the email be the judge and allow them to feel and formulate their own opinion when it comes to the pitch.
What is one mistake that most bloggers make when pitching? Share your experience.